Objectives
Analyze recent boat sales & views data, from an online company, to extract key insights, informing strategies to boost viewer engagement and align with current market trends in the marine industry.
Online Boat sales & views
Relevant Skills
Data sourcing Data transformation Exploratory Analysis Geospatial Analysis Supervised Machine Learning (Regression) Unsupervised Machine Learning (Clustering) Time-series analysis
Insights & Recommendations
Geographical disparities, pricing, boat length, and condition affect online views. Switzerland leads in views, Denmark in pricing, showing varied regional preferences. New boats from stock gain more attention despite higher costs, so tailored marketing and strategic pricing are key to maximizing visibility.